The upcoming ski season plans

John Hammond took over as President and CEO of Sugarbush on Sept 1, 2020.  Hammond grew up in Middlebury, VT and attended the University of Vermont where he received a BS in Recreation Management. He first worked for Sugarbush in 1991 as a marketing intern while at UVM, later completing a mountain operations internship and eventually joining full time as a ski patroller after college. Hammond went on to become Director of Ski Patrol, eventually adding terrain parks, lift operations, and trail maintenance to his responsibilities before becoming Vice President of Mountain Operations. He has served in his most recent roll as Vice President of Mountain Operations and Recreational Services since 2011, where he has held responsibility for winter mountain operations, Ski & Ride School, daycare, rental and repair programs, and summer mountain activities.

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Mad River Glen hired Matt Lillard as its general manager in 2017. Lillard moved back to Vermont from Eaglecrest Ski Area in Juneau, Alaska, where he was general manager for five years. Prior to his stint at Eaglecrest, he was the assistant general manager at Magic Mountain in southern Vermont and has over 15 years of ski industry experience.

Lillard is a graduate of Cornell University with a degree in applied economics and business management. He began his ski industry career in marketing at Okemo Mountain Resort before moving over to Magic Mountain where he developed his passion for smaller, community areas. It is also where he gained an in-depth working knowledge of all aspects of ski area operations. His five years at Eaglecrest feature both record-setting high and low seasons.